A Look at 2018

Earlier this week I sat down and read through my goals and resolutions for 2018. I had a lengthy list of business, personal and financial goals for the year, plus the word, ‘Balance.’ The past couple years I have chosen a word to live by; in 2017 it was ‘Focus’ and this past year I wanted to create more balance between my personal and work life. I’m not afraid to categorize myself as a workaholic. I wrote an article earlier this year about working an 80-hour work week, and how trying to achieve a routine work/life balance when you work for yourself is almost impossible—but this year I wanted to push my personal life as more of a priority in my schedule.

At the beginning of the year I shared with you four goals for myself: Create a morning and night routine, schedule non-work related events and activities, travel and journal—all of which I accomplished. On the resolution list I kept to myself, I listed out things like, launching an e-book, host at least five college/professional workshops, style at least one celebrity client, “no-work” Saturdays, travel and save and make X-amount of money for the year. I was almost surprised when I went through the list and realized I was able to check off almost every single resolution/goal on my list! 2018 was a pivotal year in my life. I grew both of my businesses, challenged myself, learned some hard lessons as a boss and business owner, and I even managed to have a personal life outside of work. When I scrolled through my Instagram feed to recap my year for this post, I felt really proud. It’s been one heck of a year—it taught me resilience and the power of believing in myself. I can’t wait to see what the next 365 days will hold!

This past year taught me resilience and the power of believing in myself.

JANUARY

After the New Year I was presented with a once-in-a-lifetime opportunity to travel to Hong Kong for work and attend Hong Kong Fashion Week and Trade Show! It was my first time traveling by myself internationally and the trip set a precedence for a life-changing year.

FEBRUARY

February marked one year since I had left my corporate job and pursued working for myself. I worked on my third Alice+Olivia NYFW show and attended shows throughout the week.

New York Fashion Week – February 2018
BTS at the Alice+Olivia Presentation – February 2018

Overall, 2018 was an incredible year of brand sponsorships for Simply Audree Kate. I started off the year working with Neutrogena, L’OCCITANE and then Tobi for a Galentine’s Day lookbook with blogger pal Chelsea as of Late.

MARCH

In March I hoped on a plane again and spent a week exploring Italy with family friends. I visited Florence, Rome and Pisa.

After my Italy trip, I traveled to Kent State University in Ohio and spoke at a fashion conference. I also finally shared my NYC apartment tour on SAK – see it here.

Kent State University Conference – March 2018
NYC Apartment Tour – March 2018

On March 28th, I launched my E-book, “Fashion Fundamentals” a 30-page introductory guide about internships, networking and social media for aspiring fashion industry professionals. You can buy your copy HERE!

Fashion Fundamentals – March 2018

APRIL

At the beginning of April I flew back home to Arizona to host my personal branding and resume workshop at my Alma Mater, Arizona State University. I also attended the honors college marketing luncheon and met a handful of students who are now involved in the fashion organization I co-founded, and taking classes in the merchandising program I helped start my senior year. It was a surreal moment to see my college passion projects continue to grow years after I left.

On April 6th I launched a pinch-me-worthy campaign with Levis. I partnered with Bustle.com and Denizen from Levis to style their jeans three ways. It has been my biggest fashion campaign to date and so special to work on.

Denizen from Levis Campaign – April 2018
Denizen from Levis Campaign – April 2018

In April I dove into video, and launched one of my most fun campaigns I created with DL1961 denim.

I finished off a busy month with hosting my workshop at a dream school, Fashion Institute of Technology. FIT has been top of my school list since starting my workshop series, and I was so grateful to end the school year with this workshop.

FIT Workshop – April 2018

MAY

After back to back months of a crazy work schedule and routine, I headed to the West Coast for the month. I decided to spend the month at home with family because my sister graduated from her Doctoral Program at Arizona State University, we had our annual friends’ trip in Vegas and also my new sister-in-law’s bachelorette party. I was happy I could spend so much time in Arizona with family between trips!

Arizona – May 2018

This month I also died my hair pink, collaborated again with Neutrogena, partnered with Sabra snackers and spoke on SocialFly’s Facebook Live series.

Pink hair! – May 2018

JUNE

At the beginning of June I started my seventh semester of having interns for Simply Audree Kate, and had my first styling intern for Audree Kate Studios.

First Day with Summer Interns – June 2018

I kicked off summer with some really exciting partnerships including: Olay, Wendy’s, Dressbarn, Walgreens and Koolaburra by UGG.

I spent a long weekend in Nashville with two of my best friends and I loved exploring the city for the first time.

I brought back my styling segment, ‘Wear It Wednesday’ and launched my first styling video:

I ended the month attending Pinknic, a rosé picnic and visiting Coney Island to shoot Fourth of July content

JULY

I started off the month by attending New York Men’s Fashion Week with my styling intern Megan.

New York Men’s Fashion Week – July 2018

After men’s fashion week I headed down to Florida for Miami Swim Week. It was a great month of experiencing two other fashion weeks for the first time.

I spent the rest of the month working, styling and I started a new styling “I Tried It” trend series for StyleCaster.

StyleCaster Article – “A Brief Exploration: Are Cargo Pants in Style Now?”

AUGUST

My sister visited me at the beginning of month and we spent the weekend adventuring around town, and I found my new found love for Karaoke bars.

My summer interns ended their semester with me and went back to school. Here are some of the girls who have worked on Team SAK!

I went to my only Yankee game of the season and celebrated three years in New York!

I ended the month with two incredible collaborations with Olay and Rite Aide featuring Olay and Pantene!

SEPTEMBER

I skipped most of New York Fashion Week for a very special celebration at the beginning of September, my brother’s wedding!

After the wedding I flew straight back to NYC to work the Alice + Olivia NYFW fashion presentation.

In September I worked on two dream campaigns with Old Navy and Topshop!

I finished off the month attending a private concert with iHeartRadio featuring Lauv, apple picking with some girlfriends and going to a roller disco!

OCTOBER

At the beginning of October, my fashion editorial for StyleCaster went live. It was my first big solo fashion styling project for a national publication! See it HERE!

StyleCaster Fall Editorial – October 2018

I went back to Arizona to host two business workshops at Phoenix Fashion Week, attend their fashion week shows and I even hosted my first reader meet-up! I spent the rest of the month busy with styling projects and freelance work.

In May I worked with The Knot on their Fall 2018 cover. I was the Market Assistant for a stylist and pulled all of the clothing for the cover. The issue went live and here’s a look!

I had the opportunity to collaborate with one of my favorite shoe brands, Steve Madden:

NOVEMBER 2018

At the beginning of the month I embarked on a styling bucket list —I styled my first celebrity. I flew out to Los Angeles to style Jacob Sartorius for the Winter cover of Tiger Beat and Tiger Beat’s 19 Under 19 award luncheon. The magazine hit newsstands on December 18th!

Tiger Beat Winter 2019 Cover

Immediately from LA, I jumped on a plane and met up with some of my girlfriends for a weekend trip in Vermont. The highlight of the trip was visiting an alpaca farm!!

In mid-November I shot an extremely exciting campaign with Coco Reef Swimwear that will officially launch in February 2019. Stay tuned!

On set with Coco Reef – November 2018

On November 26th I launched The Simply Audree Kate Holiday Edit! This was a passion project I have been thinking about creating for two years and finally took the leap! It is a 70-page digital magazine and shoppable gift guide. You can read it here!

The Simply Audree Kate Holiday Edit 2018

One of my favorite parts of the The Holiday Edit was my collaboration with H&M and some incredible blogger friends! See it here:

DECEMBER

December was as busy as ever. I styled for Rimmel London, Clairol, started working with a personal shopping client, assisted on a photoshoot for Coveteur’s Holiday Cover and worked on a handful of Alice + Olivia shoots, including their Vogue Lookbook!

I headed home to Arizona and hosted a fashion segment on Arizona Daily Mix, styled a couple editorials and spoke on my friend’s podcast.

Arizona Daily Mix – NYE Fashion Segment – December 2018

I celebrated my 26th birthday with friends and family and spent Christmas week at home not working and enjoyed some quality “Out Of Office.”

2018 has been a monumental year. I had the opportunity to work with incredible brands, clients and publications, I grew both of my businesses, learned a hell of a lot about myself personally and professionally and I do strongly believe I created as much ‘balance’ as I could during a busy year. Thank you for following me the past 12 months, and I cannot wait to see where 2019 takes us. xo

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