Tips For Successfully Selling Your Clothes Online

Maybe it’s quarantine, or perhaps it’s the spring cleaning bug, but lately, I’ve found myself on an organizing spree. While I’ve been organizing everything in sight, my favorite has been my wardrobe. I’ve weeded out piles of clothing that I no longer wear and need to get rid of ASAP. But, for a while, I had no idea what to do with all of these clothes since my go-to clothing resale shops are temporarily closed. So, I decided to hop online and try out some clothing resale apps for myself.

Selling clothes online has become increasingly popular in recent years, and it’s a great way to earn some extra cash. However, it can be intimidating at first with so many platforms to choose from and so many different ways to sell. Many factors go into posting a successful listing—but don’t worry; we’ve figured it out for you! Below are five useful tips to help you succeed in selling your clothes online. Good luck, and happy selling!

Decide Which Platform to Sell On

The first step in selling your clothes online is deciding where to sell them. These days, there’s so many options for online resale sites but below are five of the most popular and their pros and cons.

Poshmark: very user friendly, very social (you’re more likely to make a sale as you grow your following), Poshmark helps with shipping, average selling price is lower, Poshmark takes 20% of the sale price.

Depop: very social (similar layout to Instagram), photo-driven, great for vintage, payments made through PayPal, buyers can negotiate price, Depop takes 10% of the sale price.

Ebay: great for designer pieces, potential to sell items for a lot of money, option for auction or fixed price sales, software is not very user-friendly, has a separate listing fee, Ebay takes 9% of the sale price.

Facebook Marketplace: can sell locally or far away, can sell in specific Facebook groups on on Marketplace, easy to use, you decide how to handle payments, no third party to handle shipping.

Instagram: can make a separate account or sell on personal account, can use stories or feed to sell, very social, very user-friendly, you decide how to handle payments, no third party to handle shipping.

Take High Quality Pics

Regardless of the platform you decide, the second step is extremely important: taking photos. You want to make sure you take high-quality photos of the items to ensure the customer can see what they’re buying. Think good lighting, a non-distracting background, and fashion-forward styling but nothing that takes away from the item you’re selling. It’s very important to photograph the clothing on yourself or a model so potential customers can see the fit. However, including a few flatlys never hurts! If the item has any flaws, make sure to include a picture of them so the customer is aware before they make a purchase.

Take Accurate Measurements and Write a Description

Another extremely important step is the item’s description. You don’t want to make it too long but it’s important to include the size, material, condition (disclose and wear and tear or flaws upfront), designer and original retail price if possible. When listing the size, it’s very helpful to whip out a tape measure and take actual measurements of the item instead of just listing the size on the tag. Depending on what you’re selling, try to measure the inseam, waistline, bustline and the length and width of the garment from end to end.

Set a Competitive Price

Before listing your item, look around for similar pieces selling on the platform you decide to use. Compare your item to others and then set your price based on what you see. Remember, on most platforms customers may negotiate prices so you don’t want to start too low. However, if you set the price too high it may be intimidating to some customers—it’s all about finding a happy medium. The same goes for Ebay and auction-style sales. Hopefully, you’ll get more bids and the selling price of your item with increase but you don’t want to start out too low just in case.

Find A Good Time to Post

Just like posting time is key in maximizing likes on an Instagram post, the same goes for a clothing listing. During the week, most people tend to online shop during their lunch break or at night after work so plan your listings accordingly. During the weekend you have more flexibility. Weekends are a great time to introduce a sale price or post a large batch of clothing to your platform.

Engagement is also a major key! On more social platforms like Poshmark and Depop, it helps to build a following and then engage with followers by liking other listings before posting your own. If the platform you’re using offers the ability to include hashtags, use those to your advantage and like listings with similar hashtags before and after posting your’s. For Facebook and Instagram you can direct your followers and friends to your listings to build some hype!

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