The 10 Best Purple Shampoos for Blondes

If you’ve ever bleached your hair you’re probably familiar with the term “brassiness.” It’s a term hair stylists use to describe the orange-y, yellow tint bleached blonde hair takes on if it isn’t properly toned and cared for. Basically, brassiness is a blonde’s worst nightmare. While the worst cases of brassiness are best left to the pros to fix (read: don’t bleach or tone your hair at home) there’s one product that’s great for keeping blonde hair bright and beautiful between salon visits: purple shampoo.

Since purple and yellow are opposite of each other on the color wheel, they cancel each other out which, over time, neutralizes brassiness. Depending on how much of your hair is bleached and how blonde your hair is, the amount of times you need to use purple shampoo may vary but a good rule of thumb is about once a week. Whether you have blonde highlights or a full head of bleached hair, purple shampoo is a product every blonde should have in their arsenal and we’ve got recommendations for the best ones on the market. Keep reading below!

The Cult-Fave

Clairol Shimmer Lights Shampoo | $14

The Best Amazon Find

Fanola No Yellow Shampoo | $13

The Best Drug Store

Not Your Mother’s Blonde Moment Shampoo | $8

The Most Sustainable

dpHUE Cool Blonde Shampoo | $26

The Best Splurge

Oribe Bright Blonde Shampoo | $46

The Best Bang for Your Buck

Amika Bust Your Brass Cool Blonde Shampoo | $20

The Best for Breakage

Kerastase Blond Absolu | $35

The Best Vegan

Lush Daddy-O Shampoo | $33

The Best for Heat Protection

Drybar Blonde Ale Brightening Shampoo | $28

The Best Duo

Kristin Ess The One Purple Shampoo | $12 & Kristin Ess The One Purple Conditioner | $12

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