How to Achieve the “No-Makeup” Makeup Look

The “no-makeup” makeup look is one of the hottest beauty trends of 2020. It seems like everyone, celebrities, influencers, and close friends have mastered the art of this look. But why is the “no-makeup” makeup look trickier than most other looks? Why is it easier to draw a cat-eye than get the perfect natural glossy lids? That’s because we’re trying to elude that we’re not wearing makeup even though we are.

Below, follow along for our step by step guide to achieving the “no-makeup” makeup look.

Properly Prep Your Face First

Flawless skin starts with a proper skincare regime. Maintain a strict skincare routine every morning and night using products that are right for your skin. This routine should include a cleanser, serum, under-eye cream, moisturizer, and toner. Cleanse and tone your skin first and then move into your serums and moisturizers. Once your face is skincare prepped, use a non-pore-clogging primer to add an extra layer of flawless to your skin.

Concealer is Your New Best Friend

For the “no-makeup” look, we are ditching tinted moisturizers and foundations. Everybody gets blemishes, which is why a lightweight concealer is key. Apply concealer under your eyes, around your nose, your chin, and any other red spots on your face. Make sure the concealer matches your skin type so you still get natural coverage but not a “cakey” makeup look.

All-Natural Brows *wink* *wink*

Natural-looking brows are a top player in the “no-makeup” makeup look. Start by brushing your brows into their natural shape (natural is better and we’re big fans of the fluffy, big brow). Next, use your favorite product: eyebrow palette, brow gel, or even eyeshadow to fill in your brows lightly. Don’t go too crazy; the eyebrows need to look as natural as possible to achieve this look.

Cream Shadows, Blushes & Highlights

Powders are getting thrown to the side for this look. Eyeshadows, blushes, and highlighters all need to be in cream form. Creams allow for the natural dewy look that the “no-makeup” look is trying to achieve. A light cream eyeshadow gives your eyes a natural shine while a cream blush and highlight give you the natural glow.


A brown-black mascara is better than harsh jet-black when achieving this look. If you have light eyelashes, as I do, mascara is needed even for the “no-makeup” look. If you have darker eyelashes you can opt for a clear lash gel to elongate your natural lashes or just stick to 1-2 coats max of your regular mascara. These products allow the eyelashes to become more naturally prominent to top off the look.


Add a lightly pigmented lip balm or clear lip gloss to pull your “no-makeup” makeup look together.



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